# Kryston

> Kryston provides SEO and AI search visibility work for cybersecurity service firms: penetration testing companies, vCISO and GRC consultancies, MSSPs and MDR providers, and specialist security consultancies.

Kryston was founded by Ilija Stoev and works with the founders and marketing leads of cybersecurity service firms. It does not market cybersecurity software products, manage LinkedIn, run account-based marketing campaigns or guarantee rankings or AI citations.

Contact: contact@kryston.net

## Services

- [Services overview](https://kryston.net/services): Search visibility review (one-off) and Managed Kryston (ongoing implementation and monitoring).
- [Search visibility review](https://kryston.net/services/search-visibility-review): One-off SEO and AI search audit: indexing, query and service-page visibility, AI answer accuracy, citation sources, gaps and priorities.
- [SEO for cybersecurity firms](https://kryston.net/services/seo-for-cybersecurity-firms): Technical crawl and indexing, search intent, service-page architecture and expert-led content.
- [AI search optimization](https://kryston.net/services/ai-search-optimization): GEO/AEO for cybersecurity firms: source review, entity clarity, answer-ready content, prompt and citation monitoring.

## Company

- [Who we help](https://kryston.net/who-we-help): Penetration testing firms, vCISO and GRC consultancies, MSSPs and MDR providers, specialist and independent security consultancies.
- [About](https://kryston.net/about): Who is behind Kryston and the standards the work is held to.
- [Ilija Stoev](https://kryston.net/about/ilija-stoev): Founder of Kryston. Web development and marketing background, including LinkedIn work for IT and security professionals. Personal site: https://ilijastoev.com
- [Buyer intelligence](https://kryston.net/buyer-intelligence): Research on how organizations discover and evaluate cybersecurity services, written for the firms that deliver them.

- [The Kryston Compass](https://kryston.net/compass): Interactive model of search and AI visibility for cybersecurity firms.
- [Proof](https://kryston.net/proof): Anonymized client cases.

## Publications

- [Why Your vCISO Website Attracts Job Seekers Instead of Companies Seeking Security Leadership](https://kryston.net/publications/why-your-vciso-website-attracts-job-seekers-instead-of-companies): Why vCISO websites attract job seekers instead of clients, how employment and buying searches overlap, and how fractional CISO firms can reach companies seeking security leadership.
- [Why Your Security Consultancy Is Hard to Find for Anything Specific](https://kryston.net/publications/why-your-security-consultancy-is-hard-to-find-for-anything-specific): Why generalist cybersecurity consultancies are hard to find for any specific service, and how to structure and prioritise a broad portfolio for search.
- [Why Your Pentesting Firm Is Invisible for the Assessments You Actually Sell](https://kryston.net/publications/why-your-pentesting-firm-is-invisible-for-the-assessments-you-sell): Why a single penetration testing page hides the assessments a pentest firm sells, and how to structure web app, API, cloud and infrastructure testing pages.
- [Why Your Pentesting Content Attracts Students and Practitioners Instead of Buyers](https://kryston.net/publications/why-your-pentesting-content-attracts-students-instead-of-buyers): Why pentesting firm content attracts students and practitioners instead of buyers, and how to reach organizations that commission penetration tests.
- [Why Your OT Security Website Doesn't Convince Industrial Buyers You Understand Their Environment](https://kryston.net/publications/why-your-ot-security-website-doesnt-convince-industrial-buyers): Why OT security websites fail to convince industrial buyers, and a practical audit for proving industrial experience and understanding of operational constraints.
- [Why Your MSSP Website Gets Traffic but No Qualified Inquiries](https://kryston.net/publications/why-your-mssp-website-gets-traffic-but-no-qualified-inquiries): Why MSSP and MDR websites get traffic but few qualified inquiries, how to diagnose who is really visiting, and what to change on the site.
- [Why Your Managed SOC Sounds Just Like Every Other Provider](https://kryston.net/publications/why-your-managed-soc-sounds-like-every-other-provider): Why managed SOC websites sound identical, how interchangeable claims hurt search visibility and buyer decisions, and how to describe what is actually different.
- [Why Your Industrial Incident Response Service Is Hard to Find When It's Needed](https://kryston.net/publications/why-your-industrial-incident-response-service-is-hard-to-find): Why industrial incident response services are hard to find in a crisis, and how OT security firms can make urgent response discoverable and usable under pressure.
- [Why Your Compliance Guides Get Read but Your Consulting Services Get Ignored](https://kryston.net/publications/why-your-compliance-guides-get-read-but-consulting-services-get-ignored): Why compliance guides get read but GRC consulting services get ignored, and how consultancies can connect educational content to advisory services honestly.
- [Why Your Cloud Security Consultancy Disappears Behind Software Vendors](https://kryston.net/publications/why-your-cloud-security-consultancy-disappears-behind-software-vendors): Why cloud security consultancies disappear behind software vendors in search, and how to be found for cloud security needs that tools cannot solve.
- [Why Your AppSec Blog Attracts Developers but Not Companies Buying Assessments](https://kryston.net/publications/why-your-appsec-blog-attracts-developers-but-not-companies-buying-assessments): Why AppSec blogs attract developers but not companies buying assessments, and how application security firms can connect technical content to commercial needs.
- [Why Prospects Leave Your Pentesting Website Without Requesting a Quote](https://kryston.net/publications/why-prospects-leave-your-pentesting-website-without-requesting-a-quote): Why buyers leave penetration testing websites without requesting a quote, and how to answer scope, deliverable, methodology and process questions on the page.
- [Why Manufacturers Can't Find Your OT Security Consultancy](https://kryston.net/publications/why-manufacturers-cant-find-your-ot-security-consultancy): Why manufacturers can't find OT security consultancies in search, how security vocabulary misses operational searches, and what to change on the site.
- [Why Compliance Software Appears in Search When Buyers Need a GRC Consultant](https://kryston.net/publications/why-compliance-software-appears-in-search-when-buyers-need-a-grc-consultant): Why compliance software outranks GRC consultancies for SOC 2 and ISO 27001 searches, and how advisory firms can win the searches that signal a need for advice.
- [Why Buyers Keep Mistaking Your MDR Service for Security Software](https://kryston.net/publications/why-buyers-mistake-your-mdr-service-for-security-software): Why MDR services get mistaken for security software, how search results and website copy cause the confusion, and how managed security providers can fix it.
- [Why Buyers Can't Tell Which Application Security Assessment You Provide](https://kryston.net/publications/why-buyers-cant-tell-which-application-security-assessment-you-provide): Why buyers can't tell which application security assessment an AppSec firm provides, and how to present code review, pentesting, architecture review and ongoing support clearly.
- [Why HealthTech Companies Seek Application Security Assessments Before Enterprise Deals](https://kryston.net/buyer-intelligence/why-healthtech-companies-seek-application-security-assessments): Why HealthTech companies commission application security assessments before enterprise deals, and how AppSec and pentest firms can be found at that moment.
- [Why Enterprise Security Reviews Create Demand for AppSec and Pentesting Firms](https://kryston.net/buyer-intelligence/why-enterprise-security-reviews-create-demand-for-appsec-and-pentesting-firms): How enterprise security reviews create demand for application penetration testing, and how AppSec firms can be found by software companies facing them.
- [What Triggers a FinTech Company to Commission a Penetration Test?](https://kryston.net/buyer-intelligence/what-triggers-a-fintech-company-to-commission-a-penetration-test): The situations that lead FinTech companies to commission penetration tests, from card data rules to partner due diligence, and what pentest firms should do about it.
- [What Makes an Online Retailer Start Looking for an Incident Response Partner?](https://kryston.net/buyer-intelligence/what-makes-an-online-retailer-start-looking-for-an-incident-response-partner): How retailers look for incident response help before and during an incident, and how DFIR firms can make their capabilities and availability discoverable.
- [What Makes an E-commerce Business Seek a Web Application Penetration Test?](https://kryston.net/buyer-intelligence/what-makes-an-e-commerce-business-seek-a-web-application-penetration-test): Why online retailers commission web application penetration tests, from checkout changes to account takeover, and how AppSec firms can be found earlier.
- [What Makes a SaaS Company Look for a Cloud Security Consultant?](https://kryston.net/buyer-intelligence/what-makes-a-saas-company-look-for-a-cloud-security-consultant): Why SaaS companies look for cloud security consultants, from migrations to identity sprawl, and how cloud security firms can match those searches.
- [What Makes a Manufacturer Seek External OT Cybersecurity Expertise?](https://kryston.net/buyer-intelligence/what-makes-a-manufacturer-seek-external-ot-cybersecurity-expertise): Why manufacturers look for outside OT cybersecurity expertise, from ransomware to IT/OT convergence, and what it means for how industrial security firms get found.
- [What Makes a Hospital Start Looking for a Cybersecurity Partner?](https://kryston.net/buyer-intelligence/what-makes-a-hospital-start-looking-for-a-cybersecurity-partner): Why hospitals look for outside cybersecurity help, from incidents to staffing gaps and regulation, and what it means for how MSSPs and security consultancies get found.
- [What Makes a Financial Institution Trust an External Cybersecurity Provider?](https://kryston.net/buyer-intelligence/what-makes-a-financial-institution-trust-an-external-cybersecurity-provider): How financial institutions evaluate external cybersecurity providers, and which credibility signals security consultancies and MDR firms should make visible.
- [How SaaS Companies Choose Between Compliance Software and a GRC Consultancy](https://kryston.net/buyer-intelligence/how-saas-companies-choose-between-compliance-software-and-a-grc-consultancy): How SaaS companies weigh compliance software against GRC consultancies for SOC 2 and ISO 27001, and how advisory firms can be found by buyers who need advice.
- [How Payment Security Requirements Influence the Search for PCI Compliance Consultants](https://kryston.net/buyer-intelligence/how-payment-security-requirements-influence-the-search-for-pci-compliance-consultants): The PCI DSS questions merchants search for, the roles of different PCI professionals, and how compliance consultancies can build accurate, discoverable pages.
- [How Industrial Buyers Evaluate OT Security Providers: What Their Websites Need to Prove](https://kryston.net/buyer-intelligence/how-industrial-buyers-evaluate-ot-security-providers): What industrial buyers check before trusting an OT security provider, and a practical service-page framework for showing competence without unsupported claims.
- [How Healthcare Organizations Evaluate Cybersecurity Consultants Before Making Contact](https://kryston.net/buyer-intelligence/how-healthcare-organizations-evaluate-cybersecurity-consultants): What healthcare organizations check before contacting a cybersecurity consultancy, and how security and GRC firms can answer it on their websites and in AI search.
- [How DORA Creates Search Opportunities for Cybersecurity Consultancies Serving Financial Firms](https://kryston.net/buyer-intelligence/how-dora-creates-search-opportunities-for-cybersecurity-consultancies): The information needs DORA creates for EU financial entities, and how GRC and security consultancies can build accurate, discoverable service pages around them.
- [Factory Modernization and Cybersecurity: When Do Manufacturers Start Looking for Security Partners?](https://kryston.net/buyer-intelligence/factory-modernization-and-cybersecurity-when-manufacturers-look-for-security-partners): How factory modernization projects create cybersecurity questions, when manufacturers look for security partners, and how OT security firms can be found then.
- [Technical Credibility Is Not the Same as Commercial Relevance](https://kryston.net/publications/technical-credibility-not-commercial-relevance): Technical credibility earns attention, but buyers still need to understand why that expertise matters to their own environment, risks and decisions.
- [The Problem With Marketing Cybersecurity Like Every Other B2B Product](https://kryston.net/publications/marketing-cybersecurity-like-every-other-b2b-product): Why generic B2B marketing playbooks behave differently in cybersecurity, where uncertainty, skepticism and operational risk shape the buying process.
- [Cybersecurity Companies Are Building Authority in Front of the Wrong People](https://kryston.net/publications/cybersecurity-companies-building-authority-wrong-people): Cybersecurity companies can earn peer respect without becoming relevant to buyers. A practical look at audience, authority and commercial relevance.