What happens in a typical engagement?

A fixed sequence: a documented baseline across search and AI engines, research into how buyers actually search, a diagnosis of where the site fails to capture that demand, implementation of pages and content aligned to it, and measurement against the original baseline at fixed checkpoints.

About

About Kryston.

Kryston is an independent specialist in search and AI visibility for IT services and software development firms. It exists because firms with real expertise are routinely harder to find than competitors with better marketing and less substance.

Get your AI visibility audit

Founder

Founded by Ilija Stoev

Kryston was founded by Ilija Stoev, who came to search from web development and marketing, including years of LinkedIn work for IT and security professionals. He started Kryston to build visibility that firms own, rather than rent from a platform.

Why only IT services and software development firms

Technical services are bought under uncertainty, by skeptical buyers, often by several stakeholders at once. Generic marketing playbooks tend to produce content those buyers discount.

Working with one kind of firm means knowing how an IT manager, a CTO and an operations lead each describe what they need, and which claims they will not believe.

What that means for you as a client

How an engagement runs.

Every engagement follows the same sequence, whether it ends at the review or continues as ongoing work.

Baseline. Indexing and crawl checks, Search Console query and page data, and a fixed prompt set run across ChatGPT, Perplexity, Gemini and Google AI Overviews, recorded with wording, engine, region and date.
Demand research. The queries, questions and prompts your buyers actually use, grouped into the keyword and semantic clusters that decide who gets found.
Diagnosis. Where the site fails to capture that demand: missing or thin service pages, unclear identity, unanswered buyer questions, sources AI engines rely on that are wrong or out of date.
Implementation. Static service and industry pages aligned to their clusters, new articles and publications where the gaps are, and the technical and entity foundations underneath both.
Measurement. Fixed checkpoints against the opening baseline, reported with the query, prompt, engine, region and date, so your team can re-run any of it.

Standards the work is held to.

Evidence is separated from interpretation.
Reports say what was measured, what is inferred and what still needs testing.
Commitments you can hold Kryston to.
The commitment is to the work and the measurement: a documented baseline, dated checkpoints and results your team can verify.
Your reputation outranks easy content.
No hype or generic buzzwords, even when they perform.
The client's interest comes first.
If doing less, pausing or bringing work in-house is better for you, Kryston should say so.

The scope of the work

Kryston works on one channel and works on all of it: buyer search research, technical SEO and indexing, service-page architecture, expert-led content, entity and authorship clarity, and monitoring of how AI engines describe the firm.

Everything sits inside that scope. LinkedIn management, account-based campaigns, paid advertising and product marketing for software products are handled by specialists elsewhere.

Company facts

Name: Kryston
Founder: Ilija Stoev
Website: kryston.net
Contact: contact@kryston.net
Services: SEO and AI search visibility for IT services and software development firms
Evidence: Proof library: third-party AI search behavior studies and Kryston's own documented case work.
Trust: Trust Center: security posture, data handling and subprocessors.

Common questions

What exactly does Kryston do?: Search and AI visibility work for IT services and software development firms only: buyer search research, technical SEO and indexing, service-page architecture, expert-led content, entity and authorship clarity, and monitoring how AI engines describe the firm.
Why does Kryston only work with IT services and software development firms?: Technical services are bought under uncertainty by skeptical buyers, often with several stakeholders involved at once, and generic marketing playbooks tend to produce content those buyers discount. Working with one kind of firm means knowing how an IT manager, a CTO and an operations lead each describe what they need.
What happens in a typical engagement?: A fixed sequence: a documented baseline across search and AI engines, research into how buyers actually search, a diagnosis of where the site fails to capture that demand, implementation of pages and content aligned to it, and measurement against the original baseline at fixed checkpoints.
What does Kryston not do?: LinkedIn management, account-based campaigns, paid advertising and product marketing for software products are handled by specialists elsewhere; Kryston's scope is search and AI visibility specifically.

Start with the situation.

Tell us how the firm wins work today and what you want to change.

A baseline across ChatGPT, Perplexity, Gemini, AI Overviews and Google
Where competitors are named and you are not
A prioritized plan and a walkthrough call

Prefer email? contact@kryston.net