About
About Kryston.
Kryston is an independent specialist in search and AI visibility for cybersecurity service firms. It exists because firms with real expertise are routinely harder to find than competitors with better marketing and less substance.
FOUNDER
Founded by Ilija Stoev
Kryston was founded by Ilija Stoev, who came to search from web development and marketing, including years of LinkedIn work for IT and security professionals. He started Kryston to build visibility that firms own, rather than rent from a platform.
Read more about IlijaWhy only cybersecurity service firms
Security services are bought under uncertainty, by skeptical buyers, often by several stakeholders at once. Generic marketing playbooks tend to produce content those buyers discount.
Working in one market means knowing how a pentest buyer, a compliance lead and a SOC manager each describe what they need, and which claims they will not believe.
Standards the work is held to.
Reports say what was measured, what is inferred and what still needs testing.
No promised rankings, AI citations or lead volumes.
No fearmongering or generic cyber theatre, even when it performs.
If doing less, pausing or bringing work in-house is better for you, Kryston should say so.
What Kryston does not do
LinkedIn profile or company-page management. Account-based marketing campaigns. Paid advertising. Marketing for cybersecurity software products.
Company facts
Name: Kryston
Founder: Ilija Stoev
Website: kryston.net
Contact: contact@kryston.net
Services: SEO and AI search visibility for cybersecurity service firms
Evidence: proof library
Start with the situation.
Tell us how the firm wins work today and what you want to change.