AI search optimization for IT services and software development firms
Your buyers now ask ChatGPT, Perplexity and Google’s AI which MSP, cloud consultancy or development agency to call. Kryston gets your firm into those answers, described accurately, and backs it with the SEO those engines rely on.
The shortlist is increasingly written by an AI answer. Firms that are not in it are not considered.
B2B buyers use generative AI as much as or more than search when researching vendors.
Responsive, buyer survey (350+), Oct 2025of B2B software buyers chose a different vendor than planned after AI chatbot guidance.
G2, survey of 1,076 buyers, Mar 2026more valuable: AI search visitors vs traditional organic visitors, measured by conversion.
Semrush, 500+ topics, Jun 2025conversion rate of ChatGPT referrals in one B2B software case study, against 1.76% for Google organic.
Seer Interactive case studyThese are cross-industry B2B and software-buyer studies, not specific to IT services. The audit measures your own market.
A buyer asks one question and gets three names. They will research those three. Everyone else never enters the conversation, no matter how good their work is.
Illustrative answer. The other firms are fictional. “On the shortlist” is what the work aims for, not a guaranteed result.
Which managed IT providers specialize in healthcare clinics?
Based on specialization, independent reviews and published work, these firms are commonly recommended for healthcare IT support:
Nobody searches “AWS migration partner for SaaS” for fun. Search and AI answers reach a buyer at the moment they need you, without interrupting anyone, and without paying for every visit.
| Criterion | Cold outreach | Referrals | Paid search ads | AI and search visibility |
|---|---|---|---|---|
| The buyer is already looking | You interrupt them | Only when someone thinks of you | Yes, while you pay | Yes, mid-decision |
| Cost of each visit | Your time per contact | Free, but capped | Every click, at auction prices | No per-click cost |
| Keeps working when you stop | Stops with you | Depends on clients | Stops instantly | Pages and citations keep working |
| Reaches beyond your network | Yes, but cold | No | Yes | Yes |
| Named inside AI answers | No | No | No | That is the goal |
Paid click costs vary widely by service, market and country. The calculator below lets you test scenarios.
Every click you earn organically is a click a competitor pays Google for. Move the sliders to see what the buyer traffic for your services is worth at ad prices.
This estimates what the same traffic would cost in Google Ads. The three presets are illustrative scenarios, not measured prices for any keyword, and this is not a revenue forecast. The audit replaces these guesses with your real search data.
One engagement. AI engines lean on the same signals search engines do, so the SEO work makes the AI work stick.
Primary
Get named, and described accurately, when buyers ask ChatGPT, Perplexity, Gemini and Google AI Overviews for a provider.
Foundation
Show up when buyers search Google for the exact service you sell.
Nothing is promised that cannot be measured, and everything measured can be re-run by your team.
A dated baseline of how ChatGPT, Perplexity, Gemini, AI Overviews and Google see your firm today, the gaps, and a rough value of the demand you are missing.
A fixed set of prompts and keywords, weighted to buyers close to a decision, approved by you before any work starts.
AI visibility work first, SEO underneath it: sources, identity, service pages and answer-ready content.
The same prompts and keywords re-run at checkpoints, reported transparently, with recommendations for the next three months.
See where you stand across AI engines and Google before committing to anything.
The questions founders and marketing leads bring to Kryston.
Competitors may have clearer service pages, more consistent descriptions across the web, or independent mentions your firm lacks.
Answers can rely on outdated pages, old listings or inconsistent profiles. AI search optimization traces and corrects them.
Often one generic services page, no page per service, or content written for other practitioners.
Students, job seekers and tutorial readers look healthy in analytics and never become inquiries.
Referrals are valuable and fragile. Search and AI can become an additional channel where real demand exists.
“Trusted partner” and “end-to-end solutions” tell nobody anything. Specific scope, named experts and real evidence can.
Kryston is run by Ilija Stoev, who came to search from web development and marketing, including years of LinkedIn work for IT and security professionals. He started Kryston to build visibility that firms own, rather than rent from a platform.
More about IlijaKryston helps IT services and software development firms become easier to find, understand and verify in Google and in AI-powered search such as ChatGPT, Perplexity, Gemini and Google AI Overviews. The work covers:
SEO (search engine optimization) improves how a site is crawled, indexed and ranked in search results. AEO (answer engine optimization) and GEO (generative engine optimization) are overlapping terms for making a firm's information clear and verifiable enough to be used and cited in AI-generated answers. In practice they share the same foundation, which is why Kryston does not sell them as three separate products.
Against a documented baseline. A fixed set of buyer prompts is run across ChatGPT, Perplexity, Gemini and Google AI Overviews and recorded with the wording, engine, region and date, alongside Search Console query and page data. Because AI answers shift with prompt wording and time, progress is reported at fixed checkpoints so your team can see exactly what moved.
IT services and software development firms with real expertise: managed service providers and IT support firms, cloud and DevOps consultancies, software development agencies, IT consulting and systems integration firms, data and AI consultancies, and cybersecurity service firms. Kryston works with firms that sell their expertise as a service. It does not work on software products sold as products, or on job-market visibility.
No. Kryston focuses on search and AI visibility. Buyer and account research informs which questions and services a client's site should cover, but Kryston does not manage LinkedIn profiles or run ABM campaigns.
Not always. Some services have little organic search demand, and some firms sell almost entirely through a small number of relationships. A search visibility review can conclude that search should be a minor channel, and Kryston will say so.
Tell us about the firm. You get a reply with a few scoping questions, not a sales sequence.
Prefer email? contact@kryston.net
