Kryston Review
A one-off diagnosis of how Google and AI engines currently find and describe your firm, and what to fix first. Your team keeps the execution.
IN SHORT
A search visibility review establishes whether relevant buyers can find your cybersecurity firm in Google and AI-generated answers, why or why not, and which changes are worth making first. It includes a technical SEO audit, but it is built around buyer intent and AI answer accuracy, not crawler warnings.
Founders and marketing leads at penetration testing firms, vCISO and GRC consultancies, MSSPs, MDR providers and specialist security consultancies who suspect search is underperforming but do not know why.
It suits firms with someone who can implement changes internally, or firms that want an independent view before committing to ongoing work.
The steps happen in this order because each one depends on the evidence gathered before it.
The services that matter commercially, the markets you sell in, and the buyer roles who search.
Crawl and indexing checks, Search Console query and page data, and which pages attract which intent.
A fixed set of branded, provider-discovery and information prompts, run across engines and regions, recorded with date, wording, mention and cited URL.
Which pages, profiles, directories and third-party sources AI engines and search results rely on, and whether they are current.
Missing or thin service pages, unanswered buyer questions, inconsistent identity, unsupported claims.
A short list of actions ranked by likely impact and effort, with what your team can do internally and what needs specialist work.
Indexing and technical baseline, with the issues that actually affect visibility
Query and service-page visibility, grouped by intent
AI answer baseline on a documented prompt set you can re-run
Citation and source map, including outdated or inaccurate sources
Content and service-page gaps against real buyer questions
A prioritized action plan, and a walkthrough call
It will not forecast leads or revenue. It will not guarantee rankings or AI citations, which no one controls. It will not recommend SEO as the answer to a problem that is really about pricing, positioning or sales capacity.
Some firms implement the plan themselves. Some ask Kryston to do the work through Managed Kryston. Some learn that search should stay a minor channel. All three are legitimate outcomes.
A structured diagnosis of how a firm currently appears in Google and in AI-generated answers. It covers crawling and indexing, which queries and pages show the firm, how AI engines describe it on a fixed set of prompts, which sources they draw on, content gaps, and a prioritized plan.
It includes what a technical SEO audit covers, and adds search intent, service-page fit, AI answer accuracy and citation sources. The output is a set of priorities, not a list of every warning a crawler produces.
Read access to Google Search Console and web analytics is ideal. The review can still run without it, using crawl data, public search results and AI prompt testing, with the limitation stated in the findings.
Then that is the finding. Some services have little organic demand, and some firms sell through a handful of relationships. A candid conclusion is more useful than a plan built on an assumption.
Tell us which services matter most and where you sell them.
