Kryston Review
Search visibility review for IT and software firms.
A one-off diagnosis of how Google and AI engines currently find and describe your firm, and what to fix first. Your team keeps the execution.
In short
A search visibility review establishes whether relevant buyers can find your IT or software firm in Google and AI-generated answers, why or why not, and which changes are worth making first. It includes a technical SEO audit, but it is built around buyer intent and AI answer accuracy, not crawler warnings.
Who it is for
Founders and marketing leads at managed service providers, cloud and DevOps consultancies, development agencies, IT consultancies, data and AI firms and cybersecurity service firms who suspect search is underperforming but do not know why.
It suits firms with someone who can implement changes internally, or firms that want an independent view before committing to ongoing work.
How the review runs.
The steps happen in this order because each one depends on the evidence gathered before it.
- Agree the scope
The services that matter commercially, the markets you sell in, and the buyer roles who search.
- Establish the baseline
Crawl and indexing checks, Search Console query and page data, and which pages attract which intent.
- Test AI answers
A fixed set of branded, provider-discovery and information prompts, run across engines and regions, recorded with date, wording, mention and cited URL.
- Trace the sources
Which pages, profiles, directories and third-party sources AI engines and search results rely on, and whether they are current.
- Find the gaps
Missing or thin service pages, unanswered buyer questions, inconsistent identity, unsupported claims.
- Prioritize
A short list of actions ranked by likely impact and effort, with what your team can do internally and what needs specialist work.
What you receive.
- Indexing and technical baseline — a written summary of crawl and indexing issues that actually affect visibility, not a raw crawler export
- Query and service-page visibility — Search Console data grouped by buyer intent, not a keyword-volume list
- AI answer baseline — a table of prompts, engines, dates and the answers received, on a documented set you can re-run yourself
- Citation and source map — the specific pages and profiles AI engines and search results are drawing on, flagging outdated or inaccurate ones
- Content and service-page gap list — real buyer questions your site does not currently answer
- A prioritized action plan and a walkthrough call — a written, ranked list plus a live call to go through it
What the review is scoped to
The review diagnoses discovery, broken into five distinct areas: crawlability and indexing, the buyer queries and prompts your firm appears for, service-page fit against real buyer questions, how AI engines describe the firm, and which sources they draw on. It stays inside that scope. Where the real constraint turns out to be pricing, positioning or sales capacity, the review names it and reports it, rather than treating it as something SEO can fix.
Where it can lead
Some firms implement the plan themselves. Some ask Kryston to do the work through Managed Kryston. Some learn that search should stay a minor channel. All three are legitimate outcomes.
What a prompt set entry looks like
Illustrative example, not a real client's data: a branded prompt ("who provides managed IT for healthcare clinics, is [firm] a good option") is run on a fixed date across ChatGPT, Perplexity, Gemini and Google AI Overviews, and the answer, whether the firm was mentioned, and any cited source URL are recorded for each engine. The same prompts are re-run at each checkpoint so movement is traceable rather than anecdotal.
Common questions
What is a search visibility review?
A structured diagnosis of how a firm currently appears in Google and in AI-generated answers, covering six areas:
- Crawling and indexing
- Which queries and pages show the firm
- How AI engines describe it on a fixed set of prompts
- Which sources those engines draw on
- Content gaps
- A prioritized plan
Is this the same as a standard SEO audit?
It includes what a technical SEO audit covers, and adds search intent, service-page fit, AI answer accuracy and citation sources. The output is a set of priorities, not a list of every warning a crawler produces.
What access does Kryston need?
Ideally, read access to Google Search Console and web analytics, since that gives real query and traffic data rather than estimates. Without it, the review still runs on crawl data, public search results and AI prompt testing, but cannot see actual search queries or traffic; that limitation is stated directly in the findings, not left implicit.
What if the review concludes search is not worth it?
Then that is the finding. Some services have little organic demand, and some firms sell through a handful of relationships. A candid conclusion is more useful than a plan built on an assumption.
Find out what buyers and AI engines see today.
Tell us which services matter most and where you sell them.
- A baseline across ChatGPT, Perplexity, Gemini, AI Overviews and Google
- Where competitors are named and you are not
- A prioritized plan and a walkthrough call
Prefer email? contact@kryston.net