Guides

Guides to SEO, GEO and AI search for IT firms.

Eight plain-language explainers that apply to any IT or software firm. For advice specific to your type of firm, start from who we help.

SEO, GEO, AEO and AI SEO get used as if they were four different jobs. Here is what separates them, what they share, and which one to do first.

What GEO means, what the research behind it found, and an honest answer on whether it works for IT service firms.

If your IT firm shows up on Google but nobody gets in touch, the problem is usually who you rank for. Here is how to check, in about an hour.

Five checkable reasons an AI tool names other firms instead of yours, and how to test each one in about an hour.

What Google, OpenAI and Perplexity actually say about how their AI answers pick sources, what that means for an IT firm, and what nobody knows yet.

Why average position doesn't work in AI answers, what to track instead, and how to run a simple visibility check without a tool.

What to ask before you hire an SEO or AI search agency, what Google itself says to watch for, and what a sensible contract looks like.

Published price ranges for SEO retainers, hourly rates and projects, why AI search pricing has no reliable data yet, and how to judge a quote.

Want this applied to your firm?

Start with the audit: a dated baseline of where your firm appears in AI answers and Google, and what to fix first.